The “New Year’s Day and Happy New Year – Celebrate the New Year in the Forbidden City” exhibition started on January 6th was extremely popular during the Spring Festival, and the Forbidden City even reached the point where “it is hard to get a ticket”. It was originally the off-season for tourism, but the audience waiting to enter the Forbidden City to visit the Forbidden City, lined up in a long queue. Even the teams at the Treasure Hall Cinema 1950 witch clothes draw and the Watch Hall lined up to the square from the entrance. The off-season is not slow, why is the Forbidden City so popular this year?
Years of hard work
Refined management of audience traffic
The hot winter tourists craze, which has formed a huge contrast with the previous winter. The fundamental purpose of exploring is the use of audience traffic management explored by the Palace Museum.
Since 2012, in order to balance the huge gap between off-season and peak season, holidays and weekdays, the Palace Museum has solicited social opinions many times.
After full preparation and experimentation, starting from June 13, 2015, the Palace Museum has officially implemented the flow restriction measure of 80,000 people per day. At this point, the extreme peak of visitors with more than 100,000 or even 180,000 visitors per day was no longer there, and the audience was evacuated in an orderly manner to other days, so everyone was more at ease when visiting the Palace Museum.
Effective control and refined management of audience traffic are also reflected in online ticket sales. From 2011 to 2014, the proportion of pre-sale tickets for the pre-sale of the Palace Museum was only about 2%. With the continuous growth of the number of audiences, the pressure on on-site ticket sales was extremely high. As the Palace Museum continues to upgrade and renovate the ticketing system, it has developed many ticket purchase methods for Komiks 1960 witch cloth draw, through specific timesDiscount tickets, annual tickets and other means cultivate the audience’s habit of purchasing tickets online, and gradually realize the continuous increase in the proportion of online ticket purchases. In 2015, the proportion of online pre-sale tickets reached 17%; in 2016, the proportion of online pre-sale tickets reached 41%. On this basis, during the National Day holiday in 2017, the Palace Museum achieved full-network ticket sales for the first time, and the proportion of online pre-sale tickets reached 100%, officially entering the era of “museum full-network ticket sales”.
In this way, under the influence of the two powerful tools of “current limit” and “online ticket sales”, the Forbidden City can deal with the “big test” of 80,000 people in several days. Although those who want to see have to bear the pain of no tickets, it guarantees the visitors’ exhibition experience, which is worthy of praise.
This year, it is eye-catching
Promoting the “New Year’s New Year in the Forbidden City” exhibition
This year, the Forbidden City launched the “New Year’s Day and Welcome Abundance – Purple Komiks 1960 witch cloth draw” exhibition, which has also become the direct reason for citizens and tourists to flock to them.
Cinema 1950 witch cloth draw Ms. Hu, a citizen, went there specially to see the exhibition on the first day of the Lunar New Year. “A few days ago, I visited the Guomao and saw the “New Year’s Day in the Palace” exhibition area of Komiks 1960 witch cloth draw. It felt quite interesting. Now the Forbidden City is really inspiring to promote it. I haven’t been to the Forbidden City for many years, so I took my son to the Forbidden City.” Ms. Hu’s words are indeed very representative. In recent years, with the development and promotion of the Forbidden City’s tourism cultural and creative products and the emphasis on online marketing, the ancient Forbidden City has rejuvenated new vitality, making people unable to help but have a look at the new ideas of Cinema 1950 witch cloth draw.
BeijingA reporter from Youth Daily learned that this Cinema 1950 witch cloth draw‘s “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition is divided into two parts: cultural relics exhibition and real-life experience. The cultural relics exhibition is located in the main hall of the Meridian Gate and the East-West Yanchi Tower exhibition hall, with a total of 885 pieces of cultural relics (sets). The exhibits are mainly selected from the collection of the Palace Museum, and have received strong support from China’s National First Historical Archives, Shenyang Palace Museum and other units.
The real-life experience part includes the entire open area of the Forbidden City. The exhibition will fully demonstrate the New Year customs of the Qing Dynasty with six major themes: “Pray for blessings and welcome fortunesKomiks 1960 witch cloth draw, worshiping ancestors and filial piety, serving relatives and being friendly to the clan, working hard and enjoying the virtuous, traveling and enjoying the world”. There are spring couplets and door gods that symbolize auspiciousness hanging at the door of the palace, and gorgeous palace lanterns are decorated under the corridors. There are more than 1,000 imitations in total. It is worth mentioning that this is the first time that the Forbidden City has restored the “Sky Lantern” and “Wansheng Lantern”. The lanterns and the lanterns of life were one of the most grand activities during the Chinese New Year in the early and mid-Qing Dynasty. From establishment to withdrawal, more than 8,000 people were used in the Komiks 1960 witch cloth draw.
Admission changes
Celebrating the New Year in museums becomes fashionable
According to Xinhua News Agency, during the Chinese New Year, many museums across the country ushered in a peak of crowds. The number of visitors to the Henan Provincial Museum on the second day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day As the most treasure-rich and influential museum in the country, the Forbidden City, which is nearly 600 years old, has soared during the Spring Festival this year. It is not surprising that the tickets for the 7-day holiday Komiks 1960 witch cloth draw were booked early.
Shan Jixiang, director of the Palace Museum, introduced that the “New Year’s Day – Celebrating the New Year in the Forbidden City” has been launched for more than 20 days, and the average number of visitors per day has exceeded 20,000. In the “Pray for Blessings and Welcomes Fortune” unit, people can see KangThe word “Fu” written by the five emperors of Long, Jiaqing and Daoguang; the “Dunqin and Mu Clan” unit restores the scene of the emperor and his relatives and concubines having banquets on New Year’s Day; the “Entertainment and Entertainment” unit reproduces various entertainment activities of the ancients during the Chinese New Year, such as the “Fengqin and Sports” athletes performing “figure skating” and acrobatics on the ice. Guan Jun, a volunteer of the cultural and museum, said: “After 2015, the number of people visiting the museum during the Spring Festival has increased significantly. On the one hand, the museum’s publicity work is in place and the social service capabilities are constantly improving; on the other hand, everyone’s recognition of excellent traditional culture is becoming increasingly high.”
Civilian and museum experts believe that the concept of “celebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is gradually becoming a choice that people cannot ignore during the Spring Festival, along with the Spring Festival Gala, New Year’s movies, New Year’s concerts, Lantern Festival, etc.
Take a tour route for the 2019 Forbidden City Exhibition
After entering the door, first look at the exhibition in the morning gate and Yanchi Tower – walk around the three halls, and see the different door gods of each hall – go to the Qianqing Palace to see the restored palace lanterns – go to the Cining Palace to visit the temple fair and buy – and then go to the Yanxi Palace of the East Six Palaces to see the Internet celebrity palace. At the same time, there are also the newly renovated Treasure Hall and Watch Hall in the eastern region, which will definitely make you excited!
Focus 1: Palace lanterns and door gods
Door gods can be seen everywhere, and palace lanterns are mainly concentrated in the Qianqing Palace. Researchers from the Forbidden City not only found the usage and historical evolution of the sky lanterns and waning lanterns in the literature, and even the detailed sizes of each part, but also found lamp body models, lamp couplet samples, and original lamp poles in various warehouses, restoring the “sky lanterns” and “waning lanterns” that have disappeared for nearly 200 years for the first time.
Highlight 2: Buy Buy
January 28 (Little Year of the Lunar New Year) to February 12 (the eighth day of the first lunar month), outside the Cining Palace Garden and Cining GateIn the square, 145 Chinese time-honored enterprises from 10 provinces (cities) in Beijing, Tianjin, Shanghai, Shandong, Jiangsu, Zhejiang, Henan, Anhui, Jilin and Shanxi will display special food, silk clothing, daily necessities, study supplies, jewelry and jade, cultural and creative products, intangible cultural heritage crafts, etc. The New Year cultural and creative culture of the Forbidden City can also be bought here!
Highlight 3: Visit the New Year’s Festival
The exhibition “New Year’s Day – Celebrating the New Year in the Forbidden City” will be held at the Meridian Gate, Babaylan 1990 cloth draw East Yanchi Tower and West Yanchi Tower. For example, the “Duanqin and Family” unit displays the scene of the emperor, clan relatives and concubines having a banquet respectively on New Year’s Day. The banquet table is placed in reference to the records of the meal stalls in the 48th year of Qianlong’s reign (1783), and more than 100 cultural relics were used, which is very spectacular. (Reporter Wang Yan)