The “New Year’s Day and Happy New Year – Celebrate the New Year in the Forbidden City” exhibition started on January 6th was extremely popular during the Spring Festival, and the Forbidden City even reached the point where “it is hard to get a ticket”. It was originally the off-season for tourism, but the audience waiting to enter the Forbidden City to visit were lined up in a long queue. Even the queues of the Treasure Hall and the Watch Hall lined up to the square from the entrance. The off-season is not slow, why is the Forbidden City so popular this year?
Years of hard work
The refined flow management of audiences
Cinema The hot winter tourist wave has formed a huge contrast with the previous winter. The fundamentals of exploration are the audience traffic management explored by the Palace Museum.
Since 2012, in order to balance the huge gap between off-season and peak season, holidays and weekdays, the Palace Museum has solicited social opinions many times.
After full preparation and experimentation, starting from June 13, 2015, the Palace Museum has officially implemented the flow restriction measure of 80,000 people per day. At this point, the extreme peak of visitors with more than 100,000 people or even 180,000 people per day no longer exists, and the audience has been evacuated in an orderly manner to other days. Everyone has been more at ease when visiting the Palace Museum.
Effective control and refined management of audience traffic are also reflected in online ticket sales. From 2011 to 2014, the proportion of online pre-sale tickets at the Palace Museum was only about 2%. With the continuous growth of the number of visitors, the pressure of on-site ticket sales is extremely high. As the Palace Museum continues to upgrade and renovate the ticket sales system, develop diverse ticket purchase methods, cultivate audiences’ online ticket purchase habits through preferential tickets, annual tickets and other means during specific periods, and gradually achieve continuous increase in the proportion of online ticket purchases. In 2015, the proportion of online pre-sale tickets reached 17%; in 2016, the proportion of online pre-sale tickets reached 41%. On this basis, during the National Day holiday in 2017, the Palace Museum achieved full-network ticket sales for the first time, and the proportion of online pre-sale tickets reached 100%, officially entering the era of “museum full-network ticket sales”.
In this way, under the influence of the two powerful tools of “current limit” and “online ticket sales”, the Forbidden City can deal with 80,000 visitors in several daysKomiks‘s “big test”. Although those who want to see have to endure the pain of no tickets, they guarantee the visitors’ exhibition experience and are commendable.
This year, it is eye-catching
Promoting the “New Year in the Forbidden City” exhibitionCinema Exhibition
This year, the Forbidden City launched the “New Year and Happy New Year in the Forbidden City” exhibition for the first time, which has also become the direct reason why citizens and tourists are flocking to it.
Ms. Hu, a citizen, went there on the first day of the Lunar New Year to see the exhibition. “A few days ago, I visited the Guomao and saw the “New Year’s Day in the Palace” exhibition area of the Forbidden City. It felt quite interesting. Now the Forbidden City is really in the promotion. I haven’t been to the Forbidden City for many years, so I took my son to the Forbidden City.” Ms. Hu’s words are indeed very representative. In recent years, with the development and promotion of the Forbidden City’s tourism cultural and creative products and the emphasis on online marketing, the ancient Forbidden City has brought new vitality, making people unable to help but have the idea of seeing new things.
A Beijing Youth Daily reporter learned that the “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition is divided into two parts: Komiks cultural relics exhibition and real-life experience. KomiksThe cultural relics exhibition is located in the main hall of the Meridian Gate and the East-West Yanchi Building exhibition halls. A total of 885 pieces of cultural relics (sets) are exhibited. The exhibits are mainly selected from the collection of the Palace Museum, and have received strong support from China’s National First Historical Archives, Shenyang Palace Museum and other units.
The real-life experience part includes the entire open area of the Forbidden City. The exhibition will fully demonstrate the New Year customs of the Qing Dynasty with six major themes: “Praying for blessings and welcoming good fortune, worshiping ancestors and filial piety, being friendly to the family, and working diligently. Komiks is hung at the door of the palace with auspicious Spring Festival couplets and door gods, and gorgeous palace lanterns are decorated under the corridors. A total of more than 1,000 imitation Cinema products are used. It is worth mentioning that this is the first time that the Forbidden City has restored the “Sky Lantern” and “Wansheng Lantern”. The lanterns and the lanterns of life were one of the most grand activities during the Chinese New Year in the early and mid-Qing Dynasty. From establishment to withdrawal, more than 8,000 people were used.
Admission changes
Celebrating the New Year in museums becomes fashionable
According to Xinhua News Agency, during the Chinese New Year, many museums across the country welcomed a group of people.icmov.com/”>Komiks flow peak. The number of visitors to the Henan Provincial Museum on the second day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st href=”https://comicmov.com/”>CinemaThe “Calendar” of the New Year in Nanjing is also eye-opening. As the most treasure-rich and influential museum in the country, the Forbidden City, which is nearly 600 years old, the popularity of the Forbidden City, has soared during the Spring Festival this year. It is not surprising that the tickets for the 7-day holidays were booked early.
Shan Jixiang, director of the Palace Museum, introduced that the “New Year Welcomes the New Year – Celebrate the New Year in the Forbidden City” has been launched for more than 20 days, the average daily visitor has exceeded 20,000. In the “Pray for Blessings and Welcomes the Good News” unit Cinema, people can see the words “Fu” written by the emperors of Kangxi, Yongzheng, Qianlong, Jiaqing and Daoguang; “Duanlian and harmonious<a The Cinema family unit restores the scene where the emperor and his relatives and concubines had a banquet respectively on New Year's Day; the "Entertainment and Entertainment" unit reproduces the various entertainment activities of the ancients during the New Year, such as the Eight Banners performing "figure skating" and acrobatics on the ice. Guan Jun, a volunteer of the cultural and museum, said: "After 2015, the number of people visiting the Cinema museum during the Spring Festival has increased significantly, and Komiks 1. On the one hand, the museum's publicity work is in place and the social service capabilities are constantly improving; on the other hand, everyone's recognition of excellent traditional culture is getting higher and higher. ”
Wenjian experts believe that the concept of “BabaylanCelebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is becoming an option for people to celebrate the Spring Festival together with the Spring Festival Gala, New Year’s Movies, New Year’s Concerts, Lantern Festivals, etc., has become an option for people to celebrate the Spring Festival.
KomiksTake a tour route for the 2019 Forbidden City Exhibition
After entering the door, in the morningThe gate and Yanchi Tower first look at the exhibition – walk around the three halls and see the different door gods of each hall – go to the Qianqing Palace to see the restored palace lanterns – go to the Cining Palace to visit the temple fair and buy – and then go to the Yanxi Palace of the East Six Palaces to see the Internet celebrity palace. At the same time, there are also the newly renovated Treasure Hall and Watch Hall in the eastern region, which will definitely make you excited!
Focus 1Babaylan: Palace lanterns, door gods can be seen everywhere, and palace lanterns are mainly concentrated in the Qianqing Palace. Researchers in the Forbidden City not only found the usage, history, and the detailed dimensions of the sky lanterns and lunar life lamps in the literature, but also found the lamp body model, lamp couplet sample, and original lamp pole in various warehouses, restoring the “sky lantern” and “lunar life lamps” that have disappeared for nearly 200 years for the first time.
Highlight 2: Buy Buy
From January 28 (Little Year of the Lunar New Year) to February 12Babaylan Day (the eighth day of the first lunar month), in the Cining Palace Garden and the square outside the Cining Gate, 145 time-honored Chinese companies from 10 provinces (cities) from Beijing, Tianjin, Shanghai, Shandong, Jiangsu, Zhejiang, Henan, Anhui, Jilin and Shanxi will display special food, silk clothing, daily necessities, study supplies, jewelry and jade, cultural and creative products, intangible cultural heritage crafts, etc. The New Year cultural and creative culture of the Forbidden City can also be bought here!
Highlights 3: Visit the New Year’s Elegance Exhibition
The “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition will be held at the Meridian Gate, East Yanchi Tower, and West Yanchi Tower. For example, the “Duanqin and Family” unit displays the scene of the emperor, clan relatives and concubines having a banquet respectively on New Year’s Day. The banquet table is placed in reference to the records of the meals in the 48th year of Qianlong’s reign (1783). The mobile Babaylan uses more than 100 cultural relics, which is very spectacular. (Reporter Wang Yan)