This Spring Festival has a documentary focusing on one of the most enthusiastic image elements of the Chinese New Year’s New Year – New Year’s pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a new “problem-solving” idea.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the show allows young people to feel the charm of the times of Chinese traditional culture!
On Weibo, the topic of #New Year Painting and New Year# has become a hot search. Why has New Year’s paintings gradually faded out of our lives achieved the “small goal of 100 million readings” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program guests are younger
Chagan Lake in winterBabaylan is a brand new combination. CCTV reporter Wang Bingbing Babaylan and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A fish-skin New Year painting that originated from the Liao and Jin Dynasties
A trying to make an ancient Yangliu Youth painting
Netizen: I’m so sorry for this CP!
Instead of singing on stage, “collector” Zhang XinzheBabaylan held a “retro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Jia Jia, a muralist on the Internet, went to the “Fairy Tale Town” in Mianzhu, Sichuan to create naked-eye 3D version of modern murals with traditional New Year pictures, adding a bright landscape to the town.
Door God’s clothing designer Lin Jinliang is a “trendy person” who has appeared at the Milan Fashion Week. The New Year picture elements he designed are sought after by young people.
The popular traffic expert as a guestttps://comicmov.com/”>Komiks spread the charm of New Year’s paintings through experience, instantly bringing the young audience closer to the ancient New Year’s paintings.
The show expresses youthfulness
The “Animation Small Theater” restores the New Year’s painting scenes, interprets the image of door gods in the form of dance, and uses macro photography to present the unique details of woodblock New Year’s paintings. The show’s youthful expression is everywhere. Come, follow a new perspective, and the previous set of New Year’s paintings you have never seen before!
The “Animation Small Theater” fun presents the image of door gods and door gods<a The spiritual connotation of Cinema.
Special effect synthesis technology allows the carp in the New Year painting to “jump over the dragon gate” and jump into thousands of households.
New Year painting collector Yin Qi “invite” various gods of wealth in the New Year painting to the bottle of wine. The god of wealth on the Spanish wine packaging jumped up flamenco, and Guan Gong on the Italian wine sang an Italian opera .
Use macro photography to present the unique details of woodblock New Year pictures, creating a visual effect of a linear version that is a world. Netizens were amazed that one lifelong loyalty is the craftsman!
The story of a traditional craftsman was edited into a game of “rescue” plan. Ma Zhiqiang photocopying door god, hand-made color removal, hand-made line catching, carving… One operation is like passing the level and killing monsters in the game, making the production of unfamiliar New Year pictures come alive in an instant Komiks.
The younger topics of the program
Exam, love, fertility and other popular topics are integrated into the program creation, and Babaylan achieves closeness and empathy with Cinema in a relaxed and humorous expression.
The ultimate question of the Spring Festival: When will you get married? How much does it cost? How much does it cost to the final exam? Worship the god of the exam, Komiks ask for a peach blossom. Every generation of New Year painting people are actually paying attention to the present. href=”https://comicmov.com/”>Cinema‘s hottest topic.
Close to life and express good wishes is the “original intention” of New Year’s paintings. Only by being close to the hottest topics at present can ancient New Year’s paintings continue to “new”. The creators of the documentary keenly captured these interesting stories.
This is a story between a expectant mother and New Year’s paintings. Cinema The fourth-generation inheritor of the Gaolshui Workshop in Taiwan, Hunan, Zhong Xinglin, was enthusiastic and cheerful. Cinema, a post-90s generation, was still designing a special Spring Ox New Year pictures for cross-border brands before giving birth.
This is a story about a comic and New Year’s painting. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year painting, incorporates animation elements such as Hello Kitty into the New Year paintings.
This is a story about live streaming and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Hua County, Henan, recommended Hua County New Year pictures to netizens through live broadcasts.
Hot topics such as childbirth, marriage and love, popular forms such as live comics, and thousands of years of experience, various art forms are constantly changing. The documentary found the unchanging thing – every ordinary person’s expectation for a happy life. This may also be the reason why the ancient New Year pictures can be on the hot search list of the new Internet platform.
The main body of the program is younger
The creation of the documentary “New Year’s Painting” abandons the production method of “talking about oneself” and invites students from the Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” for young people and professional teams.
The Houlang always has his own unique imagination. The set of ink and wash animations at the opening of the film are called “magical operations” by netizens, integrating ancient and modern elements.
The ski boy leaped wildly on the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives are actually the ridges where farmers work; the ochre red and bright yellow in New Year paintings show the green waters and green mountains in real life. The ancient and modern are like dreams and fantasy, and Komiks highlights young people’s unique imagination of New Year pictures. Ning Meng, a young teacher in the Department of Clothing of Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements in Taohuawu New Year’s paintings into the design. During Milan Fashion Week, these clothes, like Chinese business cards, showcase the classical oriental beauty.
In addition to the younger generations who are still in school, the scope of “crowdfunding” of “New Year’s Painting·Painting” has also expanded to those former generations who have a “teenage feeling”, and they are also in the Year of the OxBring a special “New Year atmosphereCinema“.
The above set of vivid posters by Babaylan is from the famous 78-year-old designer Mr. Su Taehee.
This set of comic posters incorporates natural humorous elements into New Year’s pictures. The author is a “middle-aged uncle” in his 40s.
Program communication is becoming younger
Programs have created derivative communication products such as New Year’s picture theme songs, emoticon packages, program posters, etc., expanding the dimension and depth of communication. On the Internet, the New Year’s painting emoticon package specially launched by the “New Year’s Painting·Pictures” column has spread.
“New Year’s Painting Talks” emoji package design: team of former Bo (Associate Professor and Doctoral Supervisor of the School of Fine Arts of Tsinghua University).
From the first to the sixth grade of the Chinese New Year, the program has a lot of peripheral interactions. The limited edition of 10,000 programs WeChat red envelope cover was staged after the “CCTV, Rural Affairs and Rural Affairs” Weibo was released.
National Trend New Year Pictures
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Keyu, traffic expert JMJ of the Internet music platform, and musician Zhang Gasong, three people created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo platforms exceeded one million.
“New Year pictures are beautiful, we just use younger vision to present it” “We are just this kind of porter of Oriental Beauty”, these are the two most commonly said by the creative team of “New Year pictures·Pictures of New Year”.
When we mention “young”, our impression is often of new life, trend, and breaking everything… The documentary “New Year’s Painting·Picture of the New Year” makes us feel that the word “young” may also be used to describe the New Year’s paintings that have spanned thousands of years and stayed by Komiks.
Just as the ending song “A Thousand Years of Painting”New Year’s painting: The year is over and over again, the ochre red and bright yellow Cinema; one night, it seems like a young man Babaylan.
Producer丨Yang Hua Zhang Lisheng
Editor-reviewed by Xu Chaoqing Wu Keyu
Editor-in-Chief 丨Yan Shuang
Written by Babaylan丨Qi Hang Xu Wei Ren Wenjie Si Zhimin
Editor-Editor-Zhang Tao Wang Yibing