The “New Year’s Day Welcome – Celebrate the New Year in the Forbidden City” exhibition started on January 6th was extremely popular during the Spring Festival, and the Forbidden City even reached the level of “it is difficult to ask for”. It was originally the off-season for tourism, but the audience waiting to visit the Forbidden City lined up in a long queue. Even the Cinema teams from the Treasure Hall and the Watch Hall lined up to the square from the entrance. The off-season is not slow, why is the Forbidden City so popular this year?
Years of hard work
Refined management of audience traffic
The hot winter tourists wave has formed a huge contrast with the previous winter. The fundamentals of exploration are the audience traffic management explored by the Palace Museum.
201Cinema201, in order to balance the huge gap between the off-season and the peak season, holidays and weekdays, the Palace Museum has solicited social opinions many times.
After full preparation and experimentation, starting from June 13, 2015, the Palace Museum has officially implemented the flow restriction measure of 80,000 people per day. At this point, the extreme peak of visitors with more than 100,000 people or even 180,000 people per day no longer exists, and the audience has been evacuated in an orderly manner to other days, and everyone is more at ease when visiting the Palace Museum.
Effective control and refined management of audience traffic are also reflected in online ticket sales. From 2011 to 2014, the proportion of online pre-sale tickets at the Palace Museum was only about 2%. With the continuous increase in the number of visitors, the pressure of on-site ticket sales is extremely high. As the Palace Museum continues to upgrade and renovate the ticket sales system, develop diverse ticket purchase methods, cultivate audiences’ online ticket purchase habits through preferential tickets, annual tickets and other means during specific periods, and gradually realize the continuous increase in the online ticket purchase ratio. In 2015, the proportion of online pre-sale tickets reached 17%; in 2016, the proportion of online pre-sale tickets reached 41%. On this basis, during the National Day holiday in 2017, the Palace Museum achieved full-network ticket sales for the first time, and the proportion of online pre-sale tickets reached 100%, officially entering the era of “museum full-network ticket sales”.
This way, under the influence of the two powerful tools of “current limit” and “online ticket sales”, so Babaylan Palace can handle the “big test” of 80,000 people in several days. Although those who want to see it have to endure the pain of no ticket, it guarantees the visitors’ experience of the exhibition, which is commendable.
This year’s eye-catching
The “New Year’s Day in the Forbidden City” exhibition was launched for the first time this year, and it has also become the direct reason why citizens and tourists are flocking to it.
Ms. Hu, a citizen, went to see the Cinema exhibition on the first day of the Lunar New Year.” A few days ago, href=”https://comicmov.com/”>KomiksI visited the Guomao and saw the “New Year’s Day in the Palace” exhibition area of the Forbidden City. I felt it was quite interesting. Now the Forbidden City really has ideas on promotion. I haven’t been to the Forbidden City for many years, so I took my son to the Forbidden City. ”
Ms Hu’s words are indeed very representative. In recent years, with the development and promotion of cultural and creative products of the Forbidden City and the emphasis on online marketing, the ancient Forbidden City has brought new vitality, which makes people unable to help but have a look at the new ideas.
Beijing Youth Daily reporter learned that the “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition is divided into two parts: cultural relics exhibition and real-life experience. The cultural relics exhibition is located in the main hall of the Meridian Gate and the East-West Yanchi Building exhibition hall, with a total of 885 pieces of cultural relics (sets). The exhibits are mainly selected from the collection of the Palace Museum and have been awarded the First National Historical Archives of China. The strong support of the Qing Dynasty court’s New Year’s customs is hung at the door of the palace, including the palace. The real-life experience part includes the entire open area of the Forbidden City. The exhibition will use six themes: “Praying for blessings and welcoming good fortune, worshiping ancestors and filial piety, maintaining friendship and family harmony, diligence and family life”, fully displaying the New Year’s customs of the Qing Dynasty. At the door of the palace, Spring Festival couplets with auspicious meanings are hung, and the door gods are the magnificent palace lights are decorated under the corridors, and imitations are used in total. href=”https://comicmov.com/”>Komiksmore than 1,000 pieces. It is worth mentioning that this is the first time that the Forbidden City has restored the “Sky Lantern” and “Wansheng Lantern”.The longevity lamp was one of the most grand activities during the Chinese New Year in the early and mid-Qing Dynasty. From establishment to withdrawal, more than 8,000 people were used.
Admission changes
Celebrating the New Year in museums becomes fashionable
According to Xinhua News Agency, during the Chinese New Year, many museums across the country ushered in a peak of crowds. The number of visitors to the Henan Provincial Museum on the second day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st year of the Henan Provincial Museum, about twice the average weekend. The exhibition hall of the “Golden Pig Gongfu – Ji Hai New Year’s Zodiac Cultural Relics Pictures” attracted countless visitors; in the Six Dynasties Museum in Nanjing, Jiangsu Province, the “schedule” of the New Year in Old Nanjing is also eye-opening. As the most treasure-rich and influential museum in the country, the Forbidden City, which is nearly 600 years old, has soared during the Spring Festival this year. It is surprising that the tickets for the 7-day holidays are booked early.
Shan Jixiang, director of the Palace Museum, introduced that the “New Year’s Day – Celebrating the New Year in the Forbidden City” has been launched for more than 20 days, and the average number of visitors per day has exceeded 20,000. In the “Pray for Blessings and Welcomes Fortune” unit, people can see the word “Fu” written by the emperors of the Five Dynasties of Kangxi, Yongzheng, Qianlong, Jiaqing and Daoguang; the “Dunqin and Mu Clan” unit restores the scene of the emperor and his clan relatives and concubines having a banquet respectively on New Year’s Day; the “Entertainment and Entertainment” unit reproduces various entertainment activities of the ancients during the Chinese New Year, such as the Eight Banners performing “figure skating” and acrobatics on the ice.
Wenbian volunteers Babaylan Guan Jun said: “After 2015, the number of people visiting museums during the Spring Festival has increased significantly. On the one hand, the museum’s publicity work is in place and the social service capabilities are constantly improving; on the other hand, everyone’s recognition of excellent traditional culture is becoming increasingly high.”
Wenbian experts believe that the concept of “celebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is becoming an option that cannot be ignored for people to celebrate the Spring Festival.
Take a tour route for the 2019 Forbidden City Exhibition
After entering the door, the morning gate and Yanchi Tower first look at the exhibition – walk along the three halls to see the different door gods of each hall – go to the Qianqing Palace to see the restored palace lanterns – go to the Cining Palace to visit the temple fair and buy – and then go to the Yanxi Palace in the East Six Palace to see the Internet celebrity palace. At the same time, there are also the newly renovated Zhenbao Pavilion and the ZhongBabaylan watch hall in the eastern region, which will definitely make you excited!
Focus 1: Watch the palace lanterns and the door god
The door god can be seen everywhere, and the palace lanterns are mainly concentrated in the Qianqing Palace. Researchers in the Forbidden City not only found the usage and history of the sky lanterns and lunar life lamps, and even the detailed sizes of each part in the literature, but also found lamp body models, lamp couplet samples, and original lamp poles in each warehouse, restoring the “Komiks sky lanterns” and “lunar life lamps” that have disappeared for nearly 200 years for the first time.
Highlight 2: BabaylanBuyBuy
From January 28 (the Little Year of the Lunar New Year) to February 12 (the eighth day of the first lunar month), in the Cining Palace Garden and the square outside the Cining Gate, 145 time-honored Chinese companies from 10 provinces (cities) in Beijing, Tianjin, Shanghai, Shandong, Jiangsu, Zhejiang, Henan, Anhui, Jilin and Shanxi will display their unique beauty here. Komiks food, silk weaving clothing, daily necessities, study supplies, jewelry and jade, cultural and creative products, intangible cultural heritage crafts, etc. The New Year cultural and creative culture of the Forbidden City can also be bought here!
Highlights 3: Visit the New Year Exhibition
The exhibition “New Year and New Year in the Forbidden City” will be held at the Meridian Gate, the East and West Yanchi Tower, and the West Yanchi Tower. For example, the “Duanlian and Family” unit displays the scene of the emperor and his clan relatives and concubines having a banquet respectively. The banquet table is placed in reference to the records of the meal stalls in the 48th year of Qianlong (1783), and more than 100 cultural relics were used, which is very spectacular. (Reporter Wang Yan)